Xornada final Open Museums / Open Museums Final meeting

[ENGLISH BELOW]

A Fundación Rosalía de Castro organiza esta xornada final do proxecto europeo Open Museums (European Museums stay open through digital technologies), que lidera canda outras cinco entidades de Países Baixos, Grecia, Italia e Galicia. Trátase dun proxecto financiado polo programa Erasmus+ que pretende promover a transformación dixital en museos pequenos e medianos.

PROGRAMA:

10.00. Rexistro de participantes

10.15. Benvida de Anxo Angueira, presidente da Fundación Rosalía de Castro

10.30. Presentación e resultados do proxecto Open Museums, por Rocio Castro

10.45. “Estratexia dixital en museos”, por Clara Merín, consultora en márketing dixital para institucións culturais. Profesora na UOC, tamén traballou en Medialab Prado, MUSAC, La Casa Encendida e ARCO, entre outros.

11.30. Pausa-café

11.45. “Tendencias en comunicación e marketing dixital para museos”, por Clara Merín

12.30.  “A nova xeración de tours virtuais: non fagas un percorrido, constrúe unha experiencia”, por Pancho Tristán e Darío Janeiro, de Orestes Comunica, boutique de marketing e comunicación. Leva 4 anos investigando e desenvolvendo un novo modelo de tours virtuais con contidos enriquecidos en Galicia e Colombia.

*Entrega de diploma de asistencia ás persoas participantes na xornada.

Aforo limitado! Queres asistir a esta xornada? Reserva a túa praza ata o 28 de novembro!

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Rosalía de Castro Foundation, that runs the House-Museum of Rosalía de Castro in Padrón (Galicia, Spain), organizes the final meeting of the european project Open Museums (European Museums stay open through digital technologies). It’s a project financed by Erasmus+ programme that aims to promote digital transformation in medium and small museums. 

Programme:

10.00. Registration

10.15. Welcome by Anxo Angueira, president of Rosalía de Castro Foundation

10.30. Presentation and results of the project, by Rocio Castro, project manager at FRC. 

10.45. “Digital strategy for museums”, by Clara Merín, consultant in digital marketing for cultural institutions. Professor at UOC, also worked for Medialab Prado, MUSAC, La Casa Encendida and ARCO.

11.30 Coffee-break

11.45. “Trends in communication and digital marketing for museums”, by Clara Merín. 

12.30 “A new generation of virtual tours: don’t make a tour, build an experience”, by Pancho Tristán e Darío Janeiro, from Orestes Comunica, marketing and communication company. They have been four years researching and developing a new model of virtual tours with enriched contents in Galicia and Colombia. 

*Certificate of assistance for the particpants

Capacity limit! 

Do you want to attend this meeting? Book your place until 28th of November!